Thursday, December 14, 2006

Tips For First job

Beginning your first job search doesn't have to be a frustrating experience. Students are often intimidated by the thought of the first job hunt after graduation but that process can be easier than they think if they remember the basic job search rules by John Petrik.

1. Get out into the real world.
An internship or part-time co-op job tells employers that you have already experienced a real-world work environment and know what to expect.

2. Communicate well with others.
No matter what career path you choose to follow — from nurse to computer programmer —you have to have solid written and oral communication skills to get a job.

3. Network, network, network.
Most grads land jobs through people they know — not by answering newspaper ads. So, make a list of your own contacts, such as professors, family and friends, and add to it by attending career fairs and other professional associations and activities.

4. Be computer literate.
It's the information age —you need to be able to demonstrate solid computer literacy that's relevant to your field.

5. Put your best resume for ward.
A resume should be a concise, error-free, reader friendly, one-page document that can be easily scanned.

6. Research.
Take the time to learn about the company you are targeting by visiting its Web site or researching the company at the library.

7. Use examples.
Using specific examples from school or internships to answer questions about your experiences paints a clearer picture of your strengths and skills for the employer.

8. Smile!
It's hard to smile when you're on the hot seat—but a smile during an interview shows enthusiasm for the position and the company. Potential employers might interpret a non-smiling face as a lack of interest.

9. Show your thanks.
A thank you note following a phone or face-to-face interview reinforces your interest in the position and the company.

These can be useful tips for the freshers....

Wednesday, December 13, 2006

The Font Mania

At one point of time I was crazy about different type of fonts. I have a collection of more than 10,000 fonts of different style and feel. So today I decided to scribble something about fonts.

What are fonts ?
A complete set of characters of a given size and design.
OR
A font is the software that describes the letterforms and symbols in a typeface.

Without them you would not be able to read this post.

Before the digital age, fonts were made from lead, each character being a separate piece.
Today fonts are software. They can be loaded onto our computer as part of operating systems such as Microsoft, Windows, in software applications such as Adobe Illustrator, or licensed from type designers and font publishers, called foundries. We use fonts everyday - recognize Arial or Times New Roman

Why are there so many typefaces?
Different typefaces are designed for different uses - such as headlines, body text or very small Classified ads. Typefaces are designed to give choice, identity and flexibility in the design of documents and publications. Today, there are thousands to choose from.

You could say that a typeface is a fashion item - think how mundane life would be if every item that we read looked the same. Different typefaces afford individuality and create identity and recognition. When choosing a font of a new typeface, an appropriate license needs to be acquired to use it.

How are fonts licensed?
Fonts are owned by font publishers, called foundries, or independent typeface designers. Most foundries license fonts for use on a set number of workstations and printers. For example, Microsoft’s standard Software Use Agreement licenses a single font for use on a single Workstation.

Collections of fonts can be purchased more competitively as libraries. Licensing standards of each foundry may vary on the number of workstations and printers.

The general rule is not to allow the distribution of fonts beyond the set number of workstations without an additional license.

What is font embedding?
Font embedding is the ability to include font data within a document or Web site providing control over the appearance of text that the reader sees. This is vital if you are forwarding a document to a reader that does not have the font installed on their own computer. If the recipient does not have the font they will not be able to view your document as you intended.

Also, whatever software you use to create a document; maintaining formatting when sharing files with users on different computers is difficult.

For document creators and Web designers embedding fonts ensures that end users see their document or Web site in the desired font, ensuring consistency with a design theme or a corporate brand. Embedding most fonts into documents or Web sites to allow editing by an unlicensed user requires an additional license.
Some font licenses such as the basic Agfa Monotype font software EULA allow the user to embed fonts into documents to preview and print only. However, some EULAs do not - so check your license terms carefully.

Also, embedding fonts into any documents sold commercially, such as eBooks, eMagazines, eReports, etc. usually requires an additional license.

Are some fonts already licensed?
When you pay for your software application license for products such as Microsoft Windows, you license the fonts included within that application for the number of users you have licensed that application for.

Software publishers license fonts from foundries and pass on the royalty to the foundries from your license fee.

This does not give you the right to transfer fonts from that application to unlicensed users or to use those fonts outside the terms of the software license you have.

For information specific to Microsoft applications please see:
http://www.microsoft.com/permission/copyrgt/cop-soft.htm#Fonts

Monday, December 11, 2006

Benefits Of Link Building

1. Anchor text
Anchor text is the text that falls within a hyperlink leading to another page. The Anchor Text of Incoming Links plays a major role in your website's ranking in the search engine result pages. Anchor text is very important from ranking point of view as your most important keywords are used in the links pointing to your website which help in gaining rankings in Search Engine Result Pages . For wider keyword coverage, you can work with different link text options. It is important to have a number of combinations of anchor texts and associated link texts, so that the linking does not have a fixed pattern that the search engines can detect. This has become even more significant due to recent Algorithm updates of major Search Engines. If you have more number of quality links pointing to your website, the keywords within your anchor text would benefit your website's ranking greatly for those particular keywords. The web page of your site that the link is pointing to should also be optimized for that keyword(s) in order to properly influence rankings.

2. PageRank
PageRank is Google's measure of importance assigned to a web page on a scale of 1 to 10 . By undertaking a long-term link building campaign , you can boost your website's PageRank and improve your website's ranking significantly. Most other major search engines have adopted this logic in their own algorithms in some form or the other, varying the importance they assign to this value in ranking websites in their search engine result pages. Search Engines consider your website more important if more links point to your website.

3. Direct Traffic
Link Popularity Building also benefits you by way of getting direct traffic to your website. Incoming links from other websites would surely pay high dividends, as users are likely to click on that link and visit your website, thus bringing you direct traffic. The links placed on relevant pages would enhance the amount of relevant traffic to your website. A well planned Linking Popularity Building Campaign can also help you target your potential customer market and thus increasing the amount of valuable traffic to your site and thus even help improve your sales to some extent.

4. Deep Indexing
Another important benefit of link popularity building is that a webpage embedded deep in your website too stands good chance of being indexed by the search engines. An external link leading to a page embedded deep in your site would help that webpage get indexed by the search engines, which would have otherwise taken a very long time (upto 3 to 4 months)
While indexing a page, search engines would also index the links leading from that page even if they are embedded very deep in your site structure. Search engines while indexing that particular page would also learn about the other links within your website and move on to index other pages too..

5. Indexing Dynamic Pages
Many of the Search Engines used to find it difficult to index the dynamic pages. With links pointing to dynamic pages the search engines would index those dynamic pages too. Optimizing dynamic pages is little tricky, but you can have your dynamic pages rank well for various keywords with the help of Link Popularity Building techniques. A perfect match of Only Incoming Links and keywords in the Anchor Text can do wonders to boost the organic ranking of the dynamic pages in your site.

6. Wider Search Engine Coverage
Link Popularity Building gives your website wider search engine coverage. In many Search engines you might have not submitted your website, but in due course of time, the search engines will identify and pick up links to your website from other websites they recognize and index your site.

This includes some important paid search engines (such as MSN, Askjeeves) that you may not have submitted your website to them. All search engines do not list your website for free, but would pick a link to your website from other websites they recognize, and eventually list your website in their result pages.

7. Leading Competition
Link Popularity Building would also mean that your website stays ahead of your competition for your targeted keywords. More the number of Only Incoming Links pointing to your web pages, higher it gets ranked in the search engine results pages . Using your targeted keyword phrases in the links text would ensure a good ranking for your targeted keywords in the SERP's .