If you are an experienced webmaster then you probably know that creating back links to your website is one of the best things that you can do to improve your Search Engine Ranking Placement (SERP). Google openly discusses the importance that their algorithms place on back links and even recommend that webmasters who want to increase their traffic use back links. Both Yahoo! and MSN are starting to talk openly about the importance of back links in their search algorithms as well.
There are a number of strategies that you can use to create back links to your website. Some of these strategies include emailing webmasters and asking them to place a link to your website, submitting your site to directories, distributing free reprint articles, and paying for links. All of these have their pros and cons, and some have a better success ratio than others.
How Many Back Links Does Your Website Have?
Take a look at your website and see just how many back links you actually do have. Do this not for only one search engine, but for all search engines where you are trying to get good SERP results. To check your back links, simply type into the particular search engine's box link:http://www.yourdomainurl.com/ . Of course you will replace the yourdomainurl with the name of your own domain.
The more back links that you have to your website, the better off you are. Not only do back links help your SERP, but also the visitors of pages where your back link is listed may just choose to visit your site.
A common mistake that new webmasters make is that they create back links, but they have all of these links pointing to their home page. It is great that you have 50 back links pointing to your home page, but take a look at other pages on your site. How many links are pointing to these pages? The answer is probably zero unless you have utilized deep linking in your link building campaigns.
What Are Deep Links?
Deep links are links that go to specific pages within your website. For example, let's say that you have a home improvement website that has a large number of pages and articles on it telling people how to do projects. If all of your back links are pointing only to your home page and you have none pointing to specific article pages, then you are not getting the full benefit of your linking activities.
Think about it this way, if I go to your website and find a piece of information that I find particularly helpful or interesting and I want to tell other people about it, how will I do it? When I tell all my friends on my blog about this great page of yours, am I going to link to your home page? No, I am going to copy and paste the actual webpage address out of my browser, into my blog. That is deep linking and what is considered to be natural linking by the search engines.
What Are Natural Links?
Natural links are those links that are created by people other than the website's marketing team. Suppose I posted a link in my own blog that said that the "most easily understood tutorial, I have read, for improving web site conversions" was: http://www.sitepoint.com/article/improving-web-site-conversions , and I put my quoted text into the link. That is a natural link, because I created the link with no prompting from the management at SitePoint.com.
Difficulties In Creating Deep Links
There are a few problems that you will run into when trying to create deep links to your site. One problem is that if you ask a Webmaster of another site to link to you, they will most likely just link to your home page. When you submit to directories, the vast majority of them will only allow you a link to your home page, not a deep link. Even if they do allow you to submit a deep link, they will not allow you to submit 10 deep links.
Success Tips For Creating Deep Links
Deep linking is quite a bit easier when utilizing free reprint articles as a part of your link building campaign. This is because you can put whatever link you want to put in the "About The Author" box. The About The Author box is required to stay intact in all websites that are using your article. If you intend on writing a large number of articles to promote your domain, then you will want to optimize your results by putting a different deep link into the About the Author box for each of the articles that you write.
Another method of doing this is free and easy, but requires a bit of time. Take keywords in each page of the text on your website and make a hyperlink on that word or phrase to another page on your site. This is very easily done if you know how to do basic HTML. The ultimate goal here is to have every page of your website linked to, at least once, by another page on your site. You will want to spread these out among your domain's web pages, instead of having just a couple of pages linking to the other 50 pages.
Another reason to spread your links across all of the pages of your domain is that users are likely to be turned off by a page that is almost all hyperlinks; those pages often appear spammy or cluttered. A good idea for any Webmaster is to create these internal deep links when you create a new page. It is much easier to spend a couple of minutes from the beginning, rather than trying to go back and do all of them at a later date.
Incorporate Deep Linking Into Your Linking Strategies
Deep linking is as important a consideration as back linking! It does not matter which page visitors use to enter our websites. If they like what they read on our internal pages, they are more likely to view other pages on our websites. If they view other pages on our website, they are likely to find our homepage, and we will get a chance to tell them why they should buy our products or services.
Deep links to our website help to ensure that the search engines will have good cause to show our internal web pages as well as our homepage. For every page in our website that gets great SERP, our chances of getting a sale are increased significantly.
If you have 15 pages on our website, eight of which provide real content to your prospective clients. All eight of these pages have a significant number of back links pointing to them. 48% of your visitors land on your home page. 37% of your visitors land on your internal pages. As a result, 85% of your traffic lands on your website as a result of your back links, either directly or through your natural search placement in the search engines. The remaining 15% arrive on your website through bookmarks, personal referrals, paid listings, etc. Its worth it
Deep linking works. Give it a shot.
Source :- Links And Traffic
Thursday, November 30, 2006
Tit For Tat
A soldier stationed in Afghanistan recently received a letter from his girlfriend back home. It read as follows.
Dear Ricky
I can no longer continue our relationship. The distance between us is just too great. I must admit that I have cheated on you twice, since you've been gone, and it's not fair to either of us. I'm sorry.Please return the picture of me that I sent to you.
Love, Becky.
The soldier, with hurt feelings, asked his fellow soldiers for any snapshots they could spare of their girlfriends, sisters or ex-girlfriends.In addition to the picture of Becky, Ricky included all the other pictures of the pretty gals he had collected from his buddies. There were 57 photos in that envelope. Along with thisnote.
Dear Becky
I'm so sorry, but I can't quite remember who the hell you are. Please take your picture from the pile, and send the rest back to me.
Take Care, Ricky
Dear Ricky
I can no longer continue our relationship. The distance between us is just too great. I must admit that I have cheated on you twice, since you've been gone, and it's not fair to either of us. I'm sorry.Please return the picture of me that I sent to you.
Love, Becky.
The soldier, with hurt feelings, asked his fellow soldiers for any snapshots they could spare of their girlfriends, sisters or ex-girlfriends.In addition to the picture of Becky, Ricky included all the other pictures of the pretty gals he had collected from his buddies. There were 57 photos in that envelope. Along with thisnote.
Dear Becky
I'm so sorry, but I can't quite remember who the hell you are. Please take your picture from the pile, and send the rest back to me.
Take Care, Ricky
Tuesday, November 28, 2006
How To Survive A Heart Attack ...
Let's say it's 6.15p m and you're going home (alone ofcourse), after an unusually hard day on the job.You're really tired, upset and frustrated.
Suddenly you start experiencing severe pain in yourchest that starts to adiate out into your arm and upinto your jaw. You are only about five miles from thehospital nearest your home. Unfortunately you don'tknow if you'll be able to make it that far. You havebeen trained in CPR, but the guy that taught thecourse did not tell you how to perform it on yourself.
HOW TO SURVIVE A HEART ATTACK WHEN ALONE
Since many people are alone when they suffer a heartattack, without help,the person whose heart is beatingimproperly and who begins to feel faint, has onlyabout 10 seconds left before losing consciousness.
However,these victims can help themselves by coughingrepeatedly and very vigorously. A deep breath shouldbe taken before each cough, and the cough must be deepand prolonged, as when producing sputum from deep inside the chest.
A breath and a cough must be repeated about every twoseconds without let-up until help arrives, or untilthe heart is felt to be beating normally again.
Deep breaths get oxygen into the lungs and coughingmovements squeeze the heart and keep the bloodcirculating. The squeezing pressure on the heart alsohelps it regain normal rhythm. In this way, heartattack victims can get to a hospital. Tell as manyother people as possible about this. It could savetheir lives!!
A cardiologist says If everyone who gets this tips and inform it to 10 people, you can bet that we'll save atleast one life.
Suddenly you start experiencing severe pain in yourchest that starts to adiate out into your arm and upinto your jaw. You are only about five miles from thehospital nearest your home. Unfortunately you don'tknow if you'll be able to make it that far. You havebeen trained in CPR, but the guy that taught thecourse did not tell you how to perform it on yourself.
HOW TO SURVIVE A HEART ATTACK WHEN ALONE
Since many people are alone when they suffer a heartattack, without help,the person whose heart is beatingimproperly and who begins to feel faint, has onlyabout 10 seconds left before losing consciousness.
However,these victims can help themselves by coughingrepeatedly and very vigorously. A deep breath shouldbe taken before each cough, and the cough must be deepand prolonged, as when producing sputum from deep inside the chest.
A breath and a cough must be repeated about every twoseconds without let-up until help arrives, or untilthe heart is felt to be beating normally again.
Deep breaths get oxygen into the lungs and coughingmovements squeeze the heart and keep the bloodcirculating. The squeezing pressure on the heart alsohelps it regain normal rhythm. In this way, heartattack victims can get to a hospital. Tell as manyother people as possible about this. It could savetheir lives!!
A cardiologist says If everyone who gets this tips and inform it to 10 people, you can bet that we'll save atleast one life.
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